Why Professional Real Estate Photography Matters



One of the most common questions we get asked by new real estate agents is why 'professional photos' matter? Why aren't my iPhone photos sufficient?


This is a great question and one we will answer over the next several blog posts using statistics from third party real estate sources including the National Association of Realtors. This way our answers are more than just our opinion, but actually supported by the numbers.


In summary the reason why real estate agents need professional photography is because they result in listings selling faster and even at times above the initial list price.


It is important to understand that professional real estate photography is not just a matter of the equipment one uses, but also the operator of that equipment.


While image quality of the modern smartphone rivals a DSLR camera, the operator still needs to be the one to frame the space, get proper lighting, and level images.


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